Japanese investment firm Metaplanet has significantly increased its Bitcoin holdings, purchasing an additional 156.78 BTC on October 28, bringing its total Bitcoin assets to 1,018.17 BTC, valued at around $68 million. This acquisition solidifies Metaplanet’s position as Asia’s second-largest corporate Bitcoin holder, following Boyaa Interactive International, which holds 1,100 BTC.

Metaplanet's CEO, Simon Gerovich, took to X (formerly Twitter) to celebrate the milestone, stating, “Metaplanet_JP now owns more than 1000 BTC, making it one of the largest corporate holders of Bitcoin in Asia.” When asked about future acquisitions, Gerovich responded, “always and forever,” suggesting the firm’s ongoing commitment to Bitcoin accumulation.

This recent purchase aligns with Metaplanet’s revised treasury strategy, which the company implemented in May as a “Bitcoin-first, Bitcoin-only” approach to managing reserves. The firm cited ongoing economic pressures in Japan as a driving factor for prioritizing Bitcoin as a strategic treasury asset. Since adopting this strategy, Metaplanet has made multiple significant investments in Bitcoin, with each purchase boosting its stock performance. For instance, Metaplanet’s shares rose by 16% on October 15 after the acquisition of 107 BTC. Following the latest purchase, the company's stock gained an additional 7%.

Metaplanet's aggressive Bitcoin acquisition strategy has also paid off in terms of yield. The firm reported a 155.8% Bitcoin yield in October, a substantial increase from the 41.7% recorded in Q3. This increase in yield underscores the potential financial benefit Metaplanet sees in holding Bitcoin, especially as an alternative asset amid economic uncertainty.

With its latest acquisition, Metaplanet joins a growing list of corporations investing heavily in Bitcoin. The company’s approach mirrors the strategy of U.S.-based MicroStrategy, which has been one of the most prominent corporate Bitcoin holders. While Metaplanet’s recent purchase places it among the largest Bitcoin-holding companies in Asia, it is part of a broader trend of institutional interest in Bitcoin as a hedge against inflation and economic volatility.

As of now, Metaplanet holds the 19th position globally among corporate Bitcoin holders, according to BitcoinTreasuries data. With the firm’s CEO hinting at continued purchases, it is likely that Metaplanet will further increase its holdings, potentially aiming for the top spot in Asia’s corporate Bitcoin holdings. This move could encourage other Asian corporations to consider Bitcoin as part of their asset management strategy, especially as economic pressures mount in the region.

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