Matthew Lysiak explores the impact of fiat currency on the food industry and public health, revealing how corporate and government narratives manipulate food science and public perception.
This episode of TFTC dives into a compelling and multifaceted discussion about the intersection of journalism, public health, and the influence of fiat currency on the food industry. The guest, Matthew Lysiak, a former national reporter for the New York Daily News, shares his transformative journey from chasing crime stories across the country to seeking a rural life in Arizona. His experiences covering intense events, such as mass shootings, led him to grapple with the media's narrative crafting, especially around issues like mental illness and pharmaceuticals. The conversation then shifts to his book, "Fiat Food," which investigates the drastic changes in America's food landscape, driven by corporate interests, religious ideology, and government policies, all interwoven with the impacts of leaving the gold standard. The discussion highlights how narratives around food and nutrition have been manipulated, with a focus on the adverse effects of processed foods, sugar, and seed oils on public health and autonomy.
The narratives we consume about our food and health are deeply entwined with the structures of power and economics that govern our society. Matthew's investigative work on "Fiat Food" illuminates the degree to which corporate interests, religious ideologies, and government actions have converged to manipulate public perception and control over individual health choices. This conversation is a wake-up call, urging us to question the sources of our information and to seek a deeper understanding of the factors that influence our well-being. It also hints at the promise of decentralized systems like Bitcoin, which offer a potential path to reclaiming autonomy and countering the distortions imposed by fiat currency.
0:00 - Intro
1:27 - Mass shootings and mental illness
6:21 - Origins of Fiat Food and The Saif House
11:27 - 7th Day Adventists and Kellogg
15:59 - How 1971 corrupted science
28:29 - Gradually, Then Suddenly
29:08 - Legacy media distortion
38:44 - Environmental guilt
45:11 - Heart health psyop and food pyramid
56:44 - Friends of the money printer
1:02:48 - Covid and food as methods of control
1:16:58 - Media defection
1:24:01 - Modern obesity
1:27:35 - Reception of the book
1:33:47 - Book plug
00:00:02:12 - 00:00:08:28
Marty
From Bay Ridge, Brooklyn, to Patagonia, Arizona. It's quite the drastic change.
00:00:10:17 - 00:00:27:09
Matthew
Yeah. After decades of chasing crime and reporting news and being in the heart of the beast, so to say I. I wanted the opposite. I grew up in rural life and I wanted to return to it to raise my kids.
00:00:28:07 - 00:00:30:19
Marty
So what was it like working for the New York Daily News?
00:00:33:20 - 00:01:11:26
Matthew
It was intense, nonstop intensity. My job specifically was the national reporter. So any time anything major broke across the country, I'd have a bag packed, hit the next flight, get going. And the adrenaline you feel is absolutely hard to describe because it's nonstop and you're experiencing the most intense moments of people's life on a continual basis. But there's a time spent on that because you can't keep there's you can only do it for so long until you start almost feeling numb to it in a weird way.
00:01:11:26 - 00:01:18:15
Matthew
And if you're not sincere in what you're doing, it's hard to be excellent.
00:01:19:13 - 00:01:25:29
Marty
Yeah. And so what were some of the more intense beats that you're stories that you covered particularly?
00:01:26:00 - 00:01:52:00
Matthew
I covered every mass shooting from 2000 well, from 2005 to 2000, 14. And I dealt with a lot of grief. I wrote a book on Newtown for Simon Schuster on the Sandy Hook tragedy. I'm still in touch with some of the parents. Yeah, it was very intense. You know, when you go to a child's funeral, it leaves an imprint on you.
00:01:53:09 - 00:02:18:06
Matthew
And a lot of my my formative journalism years in New York City were spent trying to understand the motive of mass shootings, which would often come down to mental illness. And one of the frustrations was the way the media landscape worked was narratives would be kind of crafted from both the political left and the political right. And they wanted.
00:02:18:22 - 00:02:38:25
Matthew
So I'd go on Fox News or MSNBC or CNN or Good Morning America, and either I'd give two and a half minutes, 3 minutes to deliver like a spot, and you'd find how the host would always try to guide you to talk about guns. And nobody really wanted to discuss mental illness, which was the defining characteristic of all of these shooters.
00:02:38:25 - 00:02:56:12
Matthew
They weren't just a little bit sick. They were extremely mentally ill. With the exception of Fort Hood's major Nidal Hasan, who was not mentally ill, He he had a viewpoint on the war that was happening in the Middle East. That's why he conducted a shooting. But the rest of them were I mean, they weren't just like eccentric people.
00:02:56:12 - 00:02:58:12
Matthew
They were very, very, very sick.
00:02:59:11 - 00:03:20:12
Marty
And that was I listen to the No Agenda podcast with Adam Curry and John Dvorak, and I've been listening that for probably five years, and they'll bring up mass shootings from time to time. And the one thing it's not only the mental illness. How much do you think like the SSRI play into it as well?
00:03:20:13 - 00:03:42:08
Matthew
Oh, that's a great point. Yeah, definitely. A lot of these people, even though they're deceased and it should be public information, it's not known how many and what kind of medication. So in the case of Adam Lanza, he was on medications. And the link between that is not you know, you won't find a lot of science on it because it's not funded.
00:03:42:27 - 00:03:43:27
Matthew
There's a reason for that.
00:03:44:26 - 00:03:45:05
Marty
Yeah.
00:03:45:23 - 00:04:11:06
Matthew
And that's part of the narrative and how it's crafted. There isn't this public outcry for real answers in that realm, which would provide the only tangible way to prevent the next shooting because these gun laws don't these gun restrictions don't prevent any They. No, I mean, I always talked to advocates on this issue because I still get a lot of emails and requests to speak about mass shootings in Newtown.
00:04:11:06 - 00:04:17:21
Matthew
But you can't none of the laws that are being proposed would have changed the last 12 mass shootings. They just want us.
00:04:18:03 - 00:04:36:07
Marty
Know that's a I don't want to say I feel passionate about it, but every time it comes up, it does perplex me. I'm like, we should be focusing on the SSRI side of this because you watch the commercials for these pharmaceuticals and it's like side effects are could cause depression, suicidal thoughts.
00:04:36:11 - 00:04:50:26
Matthew
But if you see it fast enough at the end of the commercial, while there's like a fuzzy dog jumping on a ball on a trampoline, you don't really notice. It's like, you know, usage of this might cause you to kill your family and yourself. But and we move on.
00:04:51:04 - 00:05:04:03
Marty
Well, I mean, it's not the Segway. I thought we would jump into the book, which is a good one, because why are people taking the SSRI? Is why are people depressed by it? Food has a lot to go into that.
00:05:04:03 - 00:05:39:16
Matthew
And one of the ways that experience uncovering crime and finding motive in dealing with these mass shootings prepared me for this work was because they're like the mass shootings. There's a very severe narrative being pushed on food and nutrition. And I think it provided me the insight and the tools to be able to really see through the narrative and find the effective routes to access to information needed to to to really cast what is true is best to my ability.
00:05:39:16 - 00:05:41:05
Matthew
And I feel like feel free to accomplish that.
00:05:41:19 - 00:05:57:20
Marty
Yeah, and we were talking about outside the studio, the motivation, the inspiration for fiat food, the Fiat standard, Chapter eight. What about that chapter particularly stuck out to you during COVID?
00:05:57:20 - 00:06:27:14
Matthew
I, I was always very I've you know, I've interviewed presidents and senators and congressmen and governors, and I've always been skeptical of power centers. And during COVID, it really jumped the shark because I understood the politicians lied. They do all the time, but they're generally to their best interest. I'd assumed rationally, most of the time. But cold it it was kind of like they weren't even really pretending to have our best interests at heart.
00:06:27:27 - 00:06:57:16
Matthew
The masks were off and it led me down a rabbit hole where I began questioning, you know, a lot of I'm not a conspiracy theorist. I, I grew up believing in a lot of our American institutions. COVID changed me in that way, where it was clear that our leaders and authorities in government, they did not have our best interests of the American people at heart and sent me down into into into currency.
00:06:57:22 - 00:07:21:19
Matthew
Shocking. And I kind of nerd out over money sometimes in economics. I, I, I have a peripheral interest in it and it led me to bitcoin standard by safety and mirrors, which I enjoyed, but it was the fiat standard that I really took to and in particular Chapter eight, a chapter he wrote called Fiat Food. And it's a very short chapter.
00:07:21:19 - 00:07:52:16
Matthew
And in it he makes what appear to be just these radical policy arguments that our food system in America has been hijacked by corporate enterprises looking to profit, a weird religious group hoping to avert the end of days and a government hoping to obscure the cost of monetary inflation and all these things he claimed come together to ruin our food supply.
00:07:52:27 - 00:08:14:20
Matthew
So I read this chapter and I respect the shit out of Saifuddin, like as an economist, but I'm like, He's not a reporter. What is he? How does he what is this? He's not a nutritionist. I was like, What the hell is going on in this chapter? So I kind of put my hat and my reporter hat on, and I began fact checking almost neurotically this chapter.
00:08:14:20 - 00:08:38:05
Matthew
And what I discovered blew my mind because not only had safe been correct, but I would argue, and I do my book. He understated it severely, and I immediately couldn't stop thinking about it. I became obsessed and I contacted Steve personally and I said, Look, here's who I am, here's what I do. This deserves a book. I'm the person.
00:08:38:05 - 00:09:01:19
Matthew
You should write it. I'm somebody who's published with major publishing houses. I publish with Simon Schuster, HarperCollins, Scholastic. However, no publishing house is going to take this. Or won't you publish your book conventionally? It goes through lawyers and you know, it goes through 20 different editors. And they're not going to they're not going to let you see the day of light like, I want to do this.
00:09:01:24 - 00:09:26:12
Matthew
We don't even shouldn't. I literally said, you should start your own publishing house. And he he told me that he had been thinking about that already. So it was a real synergy. He was thinking of of launching his own publishing house. And I became his first author, which was a real honor. And a year later, I countless hours of FOI requests and outcomes.
00:09:26:12 - 00:09:27:03
Matthew
Fiat food.
00:09:27:28 - 00:09:36:14
Marty
Yeah. What what was so what was the thing that stuck out to you in chapter eight the most where you're like, Oh, this has to be bullshit.
00:09:38:01 - 00:09:55:05
Matthew
I think it was how nutrition science had been corrupted to the extent that it had, where essentially we're living in a 50 year PSYOP.
00:09:56:01 - 00:09:58:17
Marty
Whereas with Ansel he's at the middle.
00:09:58:17 - 00:10:23:27
Matthew
Of it within, so he's at the middle of it. And I try to write this narratively because as a crime reporter I like things to go sequentially in an order. And what I discovered was it is true. So you have this extremely bizarre kind of obscure in the beginning of the 19th century religious movement called the Seventh Day Adventists, who came from the Miller movement.
00:10:24:18 - 00:10:46:14
Matthew
And it was started by a woman named LNG Wyatt, who's walking home from school one day and gets hit in the head with a rock. She wakes up from a small coma, blood everywhere, but to her surprise, God is now speaking to her. And God, says Ellen, the end of days are coming. You need to warn people You're my messenger.
00:10:47:03 - 00:11:21:18
Matthew
And the way to purify bodies, the way to avert the end of days is to thought the carnal desires of young men and women. You need to suppress the cause that these carnal desires sex drive leads to not only every health malady you could think of, but it it it warps your soul. So she and the church became messengers that meet especially red meat, which they believed correctly, by the way, brought on these carnal desires.
00:11:22:25 - 00:11:48:26
Matthew
They believe that by changing the meat, by making people, having people eat grains instead of meat, that it'll purify body and soul and to do this, they needed to change the American diet. And at the time Americans ate nothing like they meat for breakfast, lunch and dinner. If they could afford it, they couldn't. That was when they would eat grains or other food.
00:11:51:08 - 00:12:15:18
Matthew
Ellen hired somebody named a protege of hers, John Harvey Kellogg, who she met as a young man. He grew up in the church. He was a vegetarian and she tasked him with coming up with a food that would substitute eggs and bacon and steak for breakfast. And that's how he came up with Kellogg's Corn Flakes. And just to give you a bit of insight, I'm a kind of man.
00:12:15:18 - 00:12:35:24
Matthew
John Harvey Kellogg was. He was a real sociopath. He was it's kind of hard to overstate his influence at the time as the celebrity doctor of the day. So he gave speeches and writing a very charismatic character, would walk around in dressed from head to toe in a white suit with a cockatoo on his shoulder. He'd break out into spontaneous song.
00:12:36:15 - 00:12:59:17
Matthew
But as advice to parents who feared that their children were masturbating, he suggested in the case of women pouring carbolic acid on their clitoris is having surgery on young boys without anesthesia so that they muscle memory would associate cages. This is the kind of man he was after he left the church years later because he discovered how and why.
00:12:59:18 - 00:13:42:02
Matthew
Like almost all vegans, Ellen was eating meat, so she got caught eating fried chicken. The chef at that place where they all worked was very concerned about this, and I was able to access letters from him that played this out. But John Harvey Kellogg stayed in character after he left the church. He became a eugenicist in Michigan and through his wealth, was able to push for it to remove the reproductive organs and sterilize over 3100 women who he found undesirable, who were mental deviants, whatever that meant for the time and so I'm talking about the church, I'm talking about this was the church.
00:13:42:02 - 00:14:12:07
Matthew
And people might be like, well, well, what does that have to do with nutrition? Seventh Day Adventist Church John Harvey Kellogg had a protegé named Leona Cooper, who started the American Dietetic Association that became firmly entrenched in government as nutrition policy. This is all pre 1970. So this is all a growing movement and it's still come 1970. Americans are still primarily eating meat.
00:14:13:01 - 00:14:37:03
Matthew
But what happened on, as I'm sure most of your audience knows, on August 15th, 1971, Richard Nixon decoupled from gold. So up until that point, American citizens couldn't redeem their promissory notes. I feel weird calling it a promissory note because it promises broken. But federal govt federal foreign banks still could, so it provided a powerful restraint on printing of dollars.
00:14:37:03 - 00:15:08:21
Matthew
Nixon was confronted with something horrible, wasn't entirely his fault, but there were far more promissory notes that were issued than we had gold in our reserves. So we had perpetuated a fraud and all it would have taken was a few countries at the same time trying to redeem their promissory notes for us to be exposed to liars. We were much like the Bank of England in 1914, done the same thing which led to the creation of Fiat, which safety really examines closely in the fiat standard.
00:15:09:10 - 00:15:41:12
Matthew
Um, but in August 15th, 1971, when he did that, you know, the American government had kind of a choice to make and it would be to just tell the American people, look, we're going to print a shitload of currency, we're going to flood the market with dollars. And as a result, things that you buy are going to go up and they chose a different route, which was to try to hide the inflationary theft of their citizenry through changing the food supply.
00:15:41:12 - 00:16:15:09
Matthew
And why the food supply. Give you an example. Nixon had a Department of Agriculture secretary named Earl Butz a real piece of shit, and he would he would talk about how housewives they buy a sofa maybe once every ten years, so they don't really notice the price rise. But food, food prices rising is something that governments have long known leads to political instability.
00:16:15:09 - 00:16:46:11
Matthew
And I outline this quite extensively in my book. When food prices go very high, people riot. People tolerate endless wars, people tolerate government corruption. But when the price of food goes up, it it's not good for the right team. In a political power, I'll point to 12,500 food and energy related riots in Europe in 2000, 5 to 2007, and then even more recently in 2022.
00:16:46:25 - 00:17:25:25
Matthew
This wasn't quite covered accurately, but the riots and protests in Sri Lanka were the result of the rising price of food, especially red meat, eggs and milk. And that led to hundreds of thousands of people storming the palace and the Sri Lankan government having to flee. So governments are very sensitive to the cost of rising food. But what they decided to do rather stealthily and I would argue successfully, was through a series of subsidies, corn, soy, sugar, industries and tilting the table towards bullshit nutrition studies.
00:17:26:15 - 00:17:50:05
Matthew
They were able to psyop the American public into believing that the food that they had been eating for thousands of years basically animal based products, dairy people, even fruit, if they found it in season, you know, if a bear had hadn't got into it or maybe a little honey, but people in weren't were eating tons of leaf great green vegetables and beans.
00:17:50:05 - 00:18:17:13
Matthew
They were already eating meat if they could find it. But to sign up the American people to believe that the diet they'd be in for thousands of years in which they've evolved has actually been bad for them, and that a much cheaper food supply was in their best interests. And what you see happening at this point, which I outlined in my book, is all this funding start going towards these different groups.
00:18:17:13 - 00:18:50:12
Matthew
So now the church, Seventh Day Adventist Church, which is sort of a still looked at in the public, is more of a curiosity, even though they're a growing movement, they're getting millions and millions of dollars of fiat currency pushed their way through, in particular to a university called a global lending University in California, where I'm guessing a lot of your audience is exposed to a lot of studies that come out of Washington University which say meat is bad.
00:18:51:12 - 00:19:27:04
Matthew
You so come up with an ailment cancer, hemorrhoids, blurry vision, meat causes X hundreds of these studies. Almost all of them exclusively come from Global India University, which is run by the Seventh Day Adventist Church, which doesn't conduct really they're not real studies, they're observational studies. Some observational studies are equivalent of handing out fliers. Really. It's like I could say I took a study and 94% of people who have cancer have at one point drank milk.
00:19:27:27 - 00:19:57:01
Matthew
Headline cancer linked to Bill consumption Observational Study. A real scientist will explain. And I've spoken to so many for this book that random you want random controlled studies where variables can be controlled because then you can actually make causal present causal relationships where observational studies can only give you association. It's not science, it's very easily manipulated. So you can take basically any subject and make it.
00:19:57:01 - 00:20:17:12
Matthew
I mean, I saw one recently from Global in university. Those me causes diabetes but forget that you know glucose and it's nonsensical but they're not. What I also learned is like they're not trying to impress other scientists. They're trying to make headlines for people because most people are working. They don't have time to go through the actual study.
00:20:17:12 - 00:20:48:07
Matthew
Right. So they see the headline, right? This is insane. And the other player was was industry, which profits far more from selling new Doritos, which they can print at scale, almost like fiat paper. Then they can raising meats, which is time intensive. Government soaks it all in because at the end of it all, their mission is to stay in power and retain power.
00:20:48:13 - 00:21:34:10
Matthew
And if they can convince you that the food is actually affordable, then their chances at retaining power have increased. In reality, the food is still cheap, but the nutrients required for species specific humans has increased considerably. I outlined this so like red meat is becoming increasingly a food of the upper and upper classes. And. Whereas, in the past obesity was associated with affluence, an abundance now is a sign of poverty, not of wealth necessarily, but of the body's nutrients.
00:21:35:26 - 00:22:17:12
Matthew
And it didn't take a giant conspiracy for all this to happen. So there is no evidence that there is ever like a smoking room where these groups got together. It just was in everybody's best interests. And when fear came along, it tilted the tables to such an extent. Because what you have in fear is really the most, I would argue, the most powerful tool in human history, because in in a fiat money printer, you have you have a weapon that you can weaponize the entire productive labor of not just America, but since the Bretton Wood, Bretton Woods Agreement of 1944, where a lot of the free world agreed to base their currency on the dollar,
00:22:17:18 - 00:22:26:01
Matthew
we're weaponizing the entire world's product of labor. And when you eliminate something, it's hard to look away. Yeah.
00:22:26:28 - 00:22:48:17
Marty
And so when it comes to fiat food, again, going back to the idea that there's this smoky room with people making decisions, you essentially had Nixon ripping us off the gold standard, which presented a problem, which was if women who are shopping week in, week out at the grocery stores see that food prices are going up, there's going to be political unrest.
00:22:49:16 - 00:22:58:05
Marty
And so we need to utilize this religious group effectively in their studies to convince people to eat cheaper food so we don't have that problem.
00:22:59:23 - 00:23:13:05
Matthew
That was definitely one of the elements. I mean, in in the early 1900s, there was no government food policy. You know, I guess people didn't need me on a podcast. They didn't need Sean Baker. They knew what to eat like a lion knew what to eat in a wolf, know what to eat, and a chinchilla knew what to eat.
00:23:13:21 - 00:23:41:12
Matthew
But there's been a lot of confusion that was intentional. They did that with intent. They caused it because they muddied the waters. And yet another example would be a what I would consider intellectual prostitute by the name of Frederic Stare, who started the Harvard Nutrition Foundation. So under the name the prestigious name of Harvard, this bastard went about telling people that sugar was good for them.
00:23:42:11 - 00:24:03:19
Matthew
A Coke every day was a healthy in meal snack. He would say he was funded completely by industry. In his own book, he talked about getting $1,000,000 to start a magazine from Kellogg's, and these cereal companies funded him exclusively. He would talk about how Red Dye was really good for you, and this came under the name of Harvard.
00:24:04:10 - 00:24:26:05
Matthew
So when you would push, there was a man who tried to warn under Nixon. Later he went into private life and he tried to he went to Congress and tried to warn people about these cereals. Like these cereals are packed of sugar and they're changing the the children's taste. But it's now kids are demanding everything be sweet and they put stair on to reboot them.
00:24:26:05 - 00:24:41:13
Matthew
And it's dark models like, no, no, no. Sugar cereals are so much healthier than bacon and eggs and things have not changed. You look at the Tufts Food Compass. Okay, That's the leading. Are you.
00:24:41:13 - 00:24:42:07
Marty
Aware of? No.
00:24:42:19 - 00:25:11:01
Matthew
Okay. So that's the leading indicator of health right now. And these you have nutritionists who spent years from Tufts University with all these great degrees, Dinesh Mustafa, and is the head of the scientist studying these. And they concluded after years of rigorous study that Froot Loops are much healthier for you than eggs and red meat. Almond chocolate almond milk is better for you than whole milk.
00:25:11:26 - 00:25:58:18
Matthew
And I think it's cinnamon toast. Cereal bars are healthier for you. And then then, you know, then then red meat. And it's it's amazing. But when you go on to their website and you pull up, pull up their papers, you see why who their partners are, their partners are PepsiCo, Dannon, all these corporate interests, their paymasters. And you see the synergy of how these groups come together in January of 2023 when you have Dr. Fatima Stanford from appear on 60 Minutes and talk about obesity being not from lifestyle, but a life but a genetic brain disorder, people are not responsible.
00:25:59:04 - 00:26:33:21
Matthew
And then referring people who have obesity not to change their lifestyle, but to take those impacts and pick. Yeah, by the way, that same episode was funded by Ozone Park is the main sponsor. And then you see the Tufts food pyramid came out that same month saying that processed cereal grains are healthier for you than eggs. Froot Loops are healthier for you then then I mean healthier for you than than eggs and bacon and meat and a few months later, the American Pediatric Association for the first time changed their guidelines on obesity to say that children as young as 11 should be getting those MPH.
00:26:34:15 - 00:27:03:04
Matthew
So I can sit back and think I didn't find in my research any connection between all of them outwardly. But I think I'd be naive to think that this wasn't planned right like that. There wasn't some kind of rollout. This was a marketing campaign. And I think that's what what your audience needs to understand is that when they're looking at food science now and they put science in quotes, it they need to look at it as a PR campaign because that's exactly what it is.
00:27:03:25 - 00:27:35:18
Marty
Well, that's where legacy media comes into play, because due to the digitization of our world and a lot of discourse moving online and a lot of independent journal is popping up, like the funding for incumbent media has basically become like, we need to partner with somebody in the pharma industry or somebody in the food industry to pay for ads and a lot of these reports, like the 60 Minutes interviews or essentially just paid spots in native advertising.
00:27:36:06 - 00:27:52:28
Matthew
You're spot on. And that's why, you know, my first books I would do I would go on CNN and FOX News and Good Morning America on the Today Show. And I talk about my books. You think any of them would have me on today talking about this book? I know these I know these people, too, Like some of them are friends of mine, these producers.
00:27:54:13 - 00:28:10:11
Matthew
What you're doing, what Joe Rogan and Save and Sean Baker, I mean, that's the new media. This is it. And it's you're that's why you're growing. Yeah. And I think it's beautiful. It's just a decentralization of thought.
00:28:10:18 - 00:28:28:01
Marty
Well, we need to get the messages. It's beautiful and it's important. And I do think it's very prominent. But for some reason or the other, the current media still has this prestige and people take most people take what they're saying, like, oh, it's the truth.
00:28:28:12 - 00:28:31:07
Matthew
Do they? I don't know. Maybe you talk to different circles in me.
00:28:31:19 - 00:28:39:00
Marty
The MP sees the normies, if you will. That goes mpix a big thing, right now. Like I have to tell some family members like, Oh, I'm going to go to this epic. I'm like, Please do not do this.
00:28:39:00 - 00:28:39:26
Matthew
I'm sorry to hear that.
00:28:39:26 - 00:28:44:20
Marty
This is a this is a dangerous drug.
00:28:44:28 - 00:29:00:04
Matthew
And in two years they'll pull it. But in the meantime, they would have made $18 billion. And, you know, they have a new drug that would take two years for them to pull that. And the cycle will continue. Yeah, I, I, I mean, you're right. I guess it goes more into the civil war that we're in right now.
00:29:00:04 - 00:29:21:29
Matthew
And I think that we will look back at this time period in the future and think, wow, we were it's a civil war of ideologies. Yeah. And one of the blessings I think that happened during the period of COVID is a lot of the people I was friends with who had faith in authority and faith and credentials are thinking about things very differently now from the left and from the right.
00:29:21:29 - 00:29:48:18
Matthew
You see it in the rise of somebody like RFK Jr, whose idea is just a few years ago to be considered very out of the mainstream. But he's gaining momentum. And I think that I think it's beautiful in the sense that health our physical health pre supposes our ability to really be an active independent human and it's all really connected in that way.
00:29:48:18 - 00:30:19:09
Matthew
And if they can get us dependent whether it be on grains and food and then we're metabolic compromised because we're addicted to sugar and we're unwell, then we're really kind of fodder for anything they're going to throw at us. But you see this through the Department of Agriculture's War, for instance, on raw milk. I do a lot of stories on a man named Amos Miller, who lives he's an Amish guy in Pennsylvania, and they're salting and they did armed government raids.
00:30:19:20 - 00:30:47:02
Matthew
Just today. I did a story I worked on a story earlier this morning on two gentlemen who they're being they're in jail. They've been in jail for almost ten days now because they're providing, I feel silly saying it's law that providing illegal ultrasounds to cows of dairy farmers. Yeah, they're in jail. And they they went in and in in the early morning hours to a family's house and they accidentally went into the kid's room first.
00:30:47:02 - 00:31:12:16
Matthew
He scared the shit out of these children, their parents or dads in jail. So there's a real war being waged. And I bring that up because it's connected, because the USDA is captured by industry right now. So why are they against raw milk producers? It's not because they want us to be unhealthy, it's because that's just the consequence, because they really view the American people as a means to an end.
00:31:12:27 - 00:31:27:02
Matthew
It's because their donors, the people who pay the USDA and it's not a conspiracy, just look it up online. It in my book, it's on their own website. Their partners are the big food corporations. So they want to weed out this small guy.
00:31:27:09 - 00:31:38:06
Marty
Well, it's similar to the Federal Reserve here. The Federal Reserve are like, Oh, that's part of the government. It's not similar with the USDA, which is part of the government, but it's funded by private interests.
00:31:38:06 - 00:32:03:09
Matthew
Exactly like the cartel bankers run. You know, it's like a cartel bankers. They make these decisions and by what there's pushback happening now, which I'm very appreciative of, and you can see it in my eyes are opening in ways I didn't know. I mean, I've been carnivore, I have you know, I'm not always as carnivore as I should be, but about two years now, and I've never felt better.
00:32:03:16 - 00:32:03:29
Marty
Look great.
00:32:04:12 - 00:32:04:27
Matthew
Thanks, man.
00:32:05:00 - 00:32:29:29
Marty
The no emails Miller is something because I'm from Philadelphia and obviously have a good understanding of Lancaster County big fan and Redding Terminal in Philadelphia, where the Amish would come in and bring their their baked goods and the other stuff that they were they were growing out and cooking in Lancaster. And we actually had Chris Human from the Lancaster.
00:32:29:29 - 00:32:34:03
Matthew
Lancaster. Yeah. Okay, cool. I guess I've touched base with him a few.
00:32:34:03 - 00:32:55:02
Marty
Times right after the raid and I think Amos's story is particularly interesting for two reasons. Number one, he's run his business for many years and had a lot of success and people love his food and it's a consensual contract between him and his customers that's been going on for some time. I mean, they're clinging to that one listeria case.
00:32:55:02 - 00:33:08:05
Marty
So that woman in Florida who had again, I think it's an observational like association thing where she had drank the raw milk, which raw milk in and of itself is another size up. It's just milk. And it was until.
00:33:08:05 - 00:33:10:18
Matthew
It's milk that hasn't been cooked. So it's healthy.
00:33:10:18 - 00:33:14:08
Marty
And we drank it that way for millennia. Up until about a century ago, I.
00:33:14:08 - 00:33:17:03
Matthew
Still I still I drink about a half gallon every day. Yeah.
00:33:17:11 - 00:33:31:16
Marty
That's the beauty of living in Austin is we have very easy access to its raw milk. My boys love it. That's my protein shake. I do raw milk, a few raw eggs, some roll, honey. That's what I drink it unpublicized.
00:33:31:16 - 00:33:52:08
Matthew
There are other cases of people get sick from cooked milk. Yeah. Which I mean, the reason that corporations don't want raw milk I had it explained to me was just how you could treat your kind of, like, complete shit. The cow can eat its own shit and none of that matters. You cook the milk and a raw milk farmer and I recommend your audience get to know one, get to know the farmer and get to know the cows.
00:33:52:21 - 00:34:27:20
Matthew
They have to take really nice care of their cow or else the milk doesn't meet the standards. So I feel really blessed that in Arizona I have I have a raw milk farmer who I meet up once a week at a farmers market. We make the transaction, but it's all connected and in the currency. And the reason this is a safe publish this and this is why it's important to save it in as well and it's under his publishing house is is because the reason bitcoin ties into this is because not it doesn't have to be Bitcoin at any hard currency if it was adopted.
00:34:27:20 - 00:34:54:05
Matthew
I just happen to think Bitcoin is by far the most effective one from what I can understand of it is that when you end the Fed is you have to understand that the Fed, which I know you do, is is the reason that these distortions need to be created. So every time you buy a little Bitcoin with your Fiat, you're taking a knife into the Fed and doing a little job.
00:34:54:11 - 00:35:19:26
Matthew
And if you end the Fed, you end the reason for the distortions. And then there are no more to store. There's no incentive to manipulate the money supply to hide inflation. When there's no monetary inflation. No. And people including, you know, the lower economic stratum, this will be able then to afford the nutrients essential for life. And the consequences and ripple effects of that are impossible to overstate.
00:35:20:19 - 00:35:51:00
Marty
Yeah, I mean, what you were mentioning earlier, beef becoming a high class. Good. Yeah. Because of all these distortions in the market. I mean, that's with fiat food. I think we have these distortions in the market because the government, central banks are able to print money or issue debt and then give it to corn farmers to subsidize the production of high fructose corn sirup, which then lowers the cost of these goods, which are worse for you nutritionally.
00:35:52:02 - 00:36:20:03
Marty
And then that's a depressing signal to the market, like, hey, we should be growing and distributing this food versus ranching, beef and so now because of that price distortion, incentive to actually bring quality beef to market has been perturbed. Maybe it's been made harder to do so now we have a situation where the head of cattle that we have in the U.S. is at the lowest it's been since the 1970s, I think.
00:36:20:26 - 00:36:46:04
Matthew
Yeah, and your audience should understand that this war is only beginning on food and it's only going to increase. It's only in the beginning stages. So one of the interesting things that I learned was the Seventh Day Adventist Church has teamed up, teamed up us. It's a bad term. Two years. They haven't formally teamed up. They've embraced and kind of colluded with the environmental movement.
00:36:46:21 - 00:37:09:20
Matthew
So throughout the last 100 years, the tool that they use to try to get people away from me has always been their own guilt. That's what I've noticed. It's, you know, don't eat me sort of don't eat meat because, you know, your body and your soul are going to be bad. And then it changed and it kind of evolved, too.
00:37:09:20 - 00:37:48:22
Matthew
In the seventies, there was a book called The Population Bomb by probably like the worst forecaster, the reverse Nostradamus is a guy named Paul Erlich. You're familiar with him? Yeah. Yes. Everything he said it was. It's dumb and demonstrably false, but you'll find him still be reference today. It's it's absolutely amazing. But he released this book and in the seventies it kind of the argument evolved from spiritual to more me is a lot of resources so save the earth because there's too many people and they're going to eat all the food up.
00:37:49:00 - 00:38:09:00
Matthew
So don't eat me. And now it's evolved to meat being like. So now obviously we're losing people because partially in part because John Harvey, Kellogg's ability to get us to eat meat did in fact lower fertility rates. I mean, to get us to eat all these grains. Our fertility rates are going down. People are not have as many kids.
00:38:09:22 - 00:38:27:12
Matthew
Now it's evolved to like your consumption of meat is now a temperature gauge on the earth. And in New York City, just last year, Mayor Adams had a press conference. Mayor Eric Adams also claimed he was a vegan, also got exposed for eating meat.
00:38:29:03 - 00:38:31:15
Marty
I didn't know that. Oh, yeah, I know he's vegan. I don't know.
00:38:31:22 - 00:38:49:24
Matthew
It's not if it is deep, it's it's vegan, vegan publicly. But he got busted. He's admitted it easily. Well, yeah. No it's. I have to eat meat. He's a human like, of course, you know, and it's funny because, you know, they all beat themselves up over it, all this guilt they feel. But now, you know, eating meat is the temperature gauge on the earth and temperature.
00:38:49:24 - 00:39:13:24
Matthew
It's global warming. It's kind of adopted it. And, you know, humans have always done this thing where we've like blamed our behavior, the weather. You know, in the 1600s, we would burn eccentric women when we didn't get enough precipitation for the crops and earth human sacrifice before that. We still do this. It's just a little more sophisticated. And in the sense of New York, we sacrifice our children with meatless Mondays for schools.
00:39:13:24 - 00:39:48:16
Matthew
And there's Meatless Fridays, I think. But they're going to expand it and they're taking it out really on the schoolchildren. But I guess I wanted to say that. And so your audience is prepared. Um, in the recent omnibus bill passed by Congress, there was $105 million delegated towards something called electric. You're trying to cut all livestock tracking. I spoke to Congressman Thomas Massie about this, who owns dairy cows, and he was explaining to me that this is going to be used to monitor the livestock to India and be weaponized to control meat consumption.
00:39:49:27 - 00:39:51:00
Matthew
And that's terrifying.
00:39:51:00 - 00:40:13:13
Marty
Well, it's multifaceted. It's not only that. It's also a way to impose cost on smaller ranchers that they cannot afford. And so just to push them out of the market where it's if you don't comply and tag your cattle with this electronic tracker, you can't you can't ranch anymore. You can't bring your product to market. And so they're going, yeah, exactly.
00:40:13:13 - 00:40:33:17
Matthew
It's always toward to the benefit of them. But yeah, I mean and it's it's only beginning. I mean they haven't even implemented it yet, but you see this in places in Europe, like in Ireland where they've used methods like this already, where they say it's not going to be implemented for this reason, but it has been in the name of climate.
00:40:33:27 - 00:41:01:10
Matthew
Yeah, but just remember, if you're eating nothing but cereal and and Doritos, you don't notice inflation rising in that realm. You're happy with your government. You think, oh my gosh, I mean, I could go buy a giant box of cereal that feeds me all day for $3.95 go to buy rebuy. It's very different. And one of the things I, I have to deal with when I talk to people about my diet is they're like, I would love to just do what you're doing, but it's so expensive and you can get ground beef.
00:41:01:10 - 00:41:04:28
Matthew
Still. There still are ways to get it, but it's difficult. It's hard.
00:41:05:02 - 00:41:07:28
Marty
Yeah, it is. No, I feel it.
00:41:08:06 - 00:41:09:09
Matthew
He yeah.
00:41:09:25 - 00:41:31:04
Marty
We try to eat as much beef eggs as possible and do it in a way where we're getting it from local ranchers and not the grocery stores much. I mean, obviously we're not perfect. Buy steaks from Whole Foods H-E-B quite often, but we're lucky with local pastures here. That's what we try to get most of our beef and eggs and milk and nice.
00:41:32:02 - 00:41:32:12
Marty
It is.
00:41:32:12 - 00:41:36:17
Matthew
Not. You get raw milk, you get, Oh, sweet. Isn't it great? It is so amazing.
00:41:36:17 - 00:41:37:10
Marty
So much sweeter.
00:41:37:28 - 00:41:47:09
Matthew
Yeah, but the corporations don't like it. It takes a lot of work for the cows, you know, It's very difficult for them to deal with this. They want to cook your milk and burn everything and then give you the bloody parts. Yeah.
00:41:47:27 - 00:41:55:01
Marty
And it is a once you have because I fell the side of the raw milk, I was like, oh, we can't drink raw milk, I'm going to get listeria.
00:41:55:01 - 00:41:57:02
Matthew
That's crazy. I'm going to die.
00:41:57:06 - 00:42:08:29
Marty
And then the last few years sort of buying it like the first sip of raw milk compared to the hyper pasteurized stuff that I drank growing up. It's like, Holy shit, this is completely different.
00:42:09:08 - 00:42:23:07
Matthew
I had to take raw milk and I play a lot of basketball weekly. I have a tournament at my house, I have a little corner and I go out of high school. Kids come and there's one kid named Jose shout out to Jose. It's just very big. And he pushes my ass around everywhere. And during Carnival, I lost too much weight.
00:42:23:29 - 00:42:44:27
Matthew
I introduced the raw milk and I was able to put more weight on so I drink. The raw milk also relieves my sugar cravings. Yeah. Now it's like because I don't want to be in ketosis for years of my life, right? I don't think that's really healthy. I'm not sure. I guess I defer to the health experts on that, but the raw milk has been very helpful to just maintain what I consider a healthy weight myself.
00:42:45:05 - 00:43:00:12
Marty
Yeah, that's, that's one thing. Yeah. Again and go much like the protein shakes. I don't want to like buy the powdered crap from GNC or whatever. Yeah. Filled with a bunch of shit I'd rather do. Rawlings Raw milk.
00:43:01:21 - 00:43:41:24
Matthew
One thing I didn't mention on the corporate side that I just would like to share with your audience is that it isn't just that they have a they have an interest in, in, in the profit. The profit margin on like Doritos is far higher than it is on, you know, meat. But they they also manipulated these studies. So a lot of the studies, a lot of the reasons that we believe that saturated meat, saturated fat found in red meat causes a rise in cholesterol, which then causes heart problems, comes from corporate funded studies by the sugar industry towards and cookies and cookies didn't need the sugar industry to do this.
00:43:41:24 - 00:44:04:13
Matthew
He was a very motivated man. He was a scientist in the fifties and sixties, but he wasn't a nutritionist and he wasn't a heart doctor. And, you know, he had this theory The saturated fat found in meat caused a rise in cholesterol, which caused heart attacks. And in the fifties, everybody was really worried about heart attacks after especially Eisenhower had a heart attack in 51 out ten days.
00:44:04:13 - 00:44:32:01
Matthew
People were very scared because this it's kind of like a nightmare. The silent killer, they call it. Right. Everybody is racing to find an answer. And at the time, people smoked. Competing theories, smoke and all these different high stress types was another theory. And so his theory was never proven. And people, other scientists like John Yadkin from Great Britain, propose sugar.
00:44:32:01 - 00:44:59:09
Matthew
There is a higher correlation to sugar, but these were all, as we were saying, observational studies. But and so Keith was like, you know what, in 1968, we're going to do something. We're going to do a randomized control study called the Minnesota Coronary Survey 1968 to 1973, happening in about a dozen nursing homes and mental institutions in Minnesota, where all the variables could be controlled so they could really establish a causal relationship.
00:45:00:23 - 00:45:28:21
Matthew
So they do. The study in 1968 comes in 1973, comes the studies over and nobody talks about the study. Does it come out? Years pass. Nobody knows what happened to this more time million dollar government funded study. So finally hat tip to the New York Times occasionally they do a good story it very rare but happens. I've worked for them in the past so I can say this.
00:45:30:26 - 00:45:56:20
Matthew
They were like, what happened to that study? This is in 2016. But decades later, somebody from their department was like, What happened to that study They were able to find? And Sookie's was already dead. Another researcher, a guy named Ivan, they found his son Eric. What happened to this study? And his son worked in the basement of the house and found boxes of the Minnesota labeled Minnesota Coronary Survey opens it up to their shock.
00:45:58:13 - 00:46:32:13
Matthew
The study results showed that higher cholesterol rates were associated with better health health outcomes, lower cholesterol rates were associated with worse health outcomes in terms of mortality. And one of the researchers who worked on the study was asked by journalist Gary Taubes, who's done fantastic work in this field, why didn't you ever publish it? And he said there was nothing wrong with the study, but quote, We were just so disappointed in the results.
00:46:34:07 - 00:47:03:00
Matthew
Now, this was diabolical because this completely in the only real study that determined that tested in a causal way the health hypothesis, the hypothesis, it showed that it not only wasn't true, but it was unhealthy. Imagine if this would have come out before the 1992 food pyramid came out which told us to eat 11 helpings of grains. This is why I want to tell your audience that this was intentional.
00:47:03:00 - 00:47:17:19
Matthew
This wasn't an accident. They knew the information. They knew we'd be sickened. If you go to Walmart in any place in America and walk in line, you'll see the sickness of the American people. And it's only partially their fault because they've been given the wrong information. They've been psyop, they've been gaslit.
00:47:18:09 - 00:47:43:04
Marty
Yeah, and it's the ramifications of this are massive. And I'm thinking like when you're talking about cereal earlier, like I was born in 91, I'm a nine, this kid and I think we got the brunt of this cereal psyop, which is like I remember growing up Fruity Pebbles, Froot Loops, crispy the cookie crisp like due to.
00:47:43:05 - 00:47:44:24
Matthew
Fucking cereal called cookie crisp.
00:47:44:29 - 00:47:53:03
Marty
Cookie crisp, cookie crisp. It was chocolate puffs, whatever. Reese's puffs, Cinnamon Toast Crunch like.
00:47:53:05 - 00:47:54:05
Matthew
That was the Cinnamon Toast Crunch.
00:47:54:05 - 00:48:03:11
Marty
Guy. We were inundated with all cereal propaganda on Nickelodeon in the nineties. Yeah, that's what we were like. Mom, Dad, we need all these cereals. And they were.
00:48:03:11 - 00:48:05:25
Matthew
Cheap. There I go. Right? And it says Healthy. They're healthy for us.
00:48:05:25 - 00:48:15:28
Marty
Yeah. And it's so funny. Looking back, it was like the nineties was like cereal for breakfast candy was fun day for you. Literally take a stick, lick it and dip it in sugar, put it in your mouth.
00:48:16:03 - 00:48:38:22
Matthew
And with or skim milk because you know we want it saturated are cooked skim milk. Yeah dude it was it was really insane we we took it but because in 1980 the first food guidelines came out and they were relatively modest, they were insidious because they were eat less meat. It was always eat less meat, eat more grains, but it didn't give exact portions to its credit, 1990 to change that.
00:48:38:22 - 00:48:56:05
Matthew
The food pyramid changed. And you remember like I did, I grew up in the nineties where every pizza place and sub shop had a picture of it because it was like an advertisement for him. I ate so much of that shit I can't even tell you. And the CEO, I mean, I ate so much of it. And then when I turned 16, I got cancer.
00:48:56:18 - 00:49:22:14
Matthew
Oh shit. Yeah I and I remember laying in my hospital bed asking my doctor why, why, how did I do this? Like, what happened? I remember him saying, oh, something you did genetics or something. We don't really know how cancer is caused. Well, I intuitively knew I had done something wrong to my body. I consumed a lot of seed oils and sugar and really terrible foods.
00:49:23:12 - 00:49:45:05
Matthew
So when I look back, I think what's more surprising is that I was sicker or that so many other kids were able to maybe have a little genetic privilege, as I would call it, and be able to sustain a diet like that. But I find that I guess what I really want to emphasize is that this was intentional.
00:49:45:05 - 00:49:49:05
Matthew
Like they knew the information was out there and they did it anyways to people.
00:49:51:05 - 00:49:55:21
Marty
What do you think it was more to control or to hide the information?
00:49:56:24 - 00:50:18:18
Matthew
To hide it because they can't control it, because inflation exists, right. So when the USDA put out these guidelines and I get that some people in your your audience might be like, oh, it's the government who gives a shit what the government says about food. Well, keep in mind, when the USDA pushes out these guidelines, it becomes the law of the land in every public school in the country, every prison system, every hospital, every nursing home.
00:50:19:04 - 00:50:35:19
Matthew
So I go to school from, you know, first grade. I dropped out of high school. So I you know, I got through my junior year, but I was on a diet that by the time I came out of it, I was metabolically compromised by the state.
00:50:35:25 - 00:50:36:04
Marty
Yeah.
00:50:36:12 - 00:50:58:13
Matthew
And I sometimes think about I do these thought experiments or I'm trying to think about what you think about, like the Wright brothers and how much bravery intellectually you must have taken to even try to do what they did. Or Edison would they have done these gifts with a public school diet of cinnamon Toast Crunch bars? Would they have had the mental gumption and independence to do these things?
00:50:58:21 - 00:51:05:11
Matthew
And then it makes me think about all the gifts we're losing. Now, when you look at these fat, flabby kids who can't run down a soccer field.
00:51:06:08 - 00:51:29:06
Marty
Well, it's and the problem gets worse the further you fall down the economic ladder. So this is something I saw up close and personal in Chicago when I was living there. I volunteered and helped run an inner city lacrosse program where we go to the west side and south side of Chicago to have the kids get off the streets and play a sport.
00:51:29:06 - 00:51:52:24
Marty
And what we focused on was lacrosse. And that was the jarring thing to me is like these schools that we would go to, they were in food deserts. And so the guy who ran the program, Sam, and a lot of he would basically tell me, like the day of the life of these kids, which is you're in a broken home, typically living with your aunt and your or your mother and your grandmother.
00:51:53:12 - 00:52:23:21
Marty
Um, and then you go to school and breakfast. It's not made at home. You stop at the gas station, you get a honey bun, then you go to school. Then you have a multitude of factors creating a terrible environment for children to learn, let alone to succeed. And, um, it's the food and the broken home life that really just creates this environment where it's literally impossible for most these kids to ever have success long in life and the food aspect of it.
00:52:23:21 - 00:52:34:21
Marty
To think about how much it fucks up your mind if you're starting your day every day with a honey bond and a dollar sugar drink from from the gas station, you're just hyperactive.
00:52:34:22 - 00:52:36:10
Matthew
Do you feel personally when you.
00:52:36:21 - 00:52:37:06
Marty
Oh yeah.
00:52:37:06 - 00:52:38:03
Matthew
Yeah, yeah, yeah.
00:52:38:29 - 00:52:39:09
Marty
Yeah.
00:52:40:05 - 00:52:56:24
Matthew
I think when I was younger I could stomach it more, you know, because you have so much energy. But as I got older, I noticed I couldn't write as well. If I eat like a piece of shit, I can't. If I eat carbs, I can't even little things. Like when I'm transferring notes, I can't remember as much from one side to bring to my computer.
00:52:57:06 - 00:53:05:29
Matthew
It's like goes from one sentence. Now I can remember three and a half. It's like my mind's getting younger and more flexible. The longer I persist on getting the nutrients I need. You know.
00:53:05:29 - 00:53:16:12
Marty
That was the one thing. One of the biggest dietary changes I ever made in my life is in my early twenties, I think I was 20 or 21. Like again, I was stopped into thinking that Gatorade was a healthy for.
00:53:16:18 - 00:53:17:01
Matthew
Me, too.
00:53:17:01 - 00:53:18:08
Marty
Yeah, like hydrated. Yeah.
00:53:18:15 - 00:53:20:13
Matthew
I mean, Michael Jordan's drink game, he was awesome.
00:53:20:13 - 00:53:38:19
Marty
Yeah. And so that was like throughout college. That's like, I would drink Gatorade. Um, and that was like my drink of choice of, like, high holy water. I need the electrolytes of Gatorade. And I don't know what it was particularly, but at some point I was like, I don't think this is good for me. I think just looking at the sugar, I was like, This is too much sugar.
00:53:39:04 - 00:53:58:16
Marty
So I get Gatorade and sugary drinks and went to a liquid diet of water, coffee and alcohol from time to time. But like cutting Gatorade out. Like I had severe eczema my whole life and it went away and I haven't had it over a decade. Oh, that's great. Sure, it's because I cut out the sugary drinks.
00:53:58:20 - 00:54:31:14
Matthew
The the incestuous ness of government food is the government food control. Control the food supply. Nina Tai Jules has done great work in this field. She wrote a book called The Big Fat Surprise that I recommend everybody reads read. It really exposes a lot of the corruption and the science behind this. And she discovered that 95% of the people on the USDA Food Guidelines Committee are industry hacks, and they're the ones coming up with this this data.
00:54:31:14 - 00:54:51:19
Matthew
And it's it's not real science, it's marketing. And I can't emphasize that enough. It's you don't need these idiots to tell you what to eat. I mean, I just I sometimes think about these people who spend their life as nutritionists and spend years researching it and conclude that Froot Loops are better than me. I can't think like your life is a failure.
00:54:52:02 - 00:55:10:16
Matthew
Your whole life is a failure. If you spend years on that and come out with that conclusion. And I want these people to look in the mirror like Dr. Cody, the team at Stanford, who's very articulate in their white coat period on 60 Minutes, saying that obesity has nothing to do with lifestyle. You're a hack.
00:55:10:20 - 00:55:10:27
Marty
Yeah.
00:55:11:06 - 00:55:29:14
Matthew
You're a hack and you're you're vile because you're damaging people because what you're doing is you're separating people from, I think, one of the most fundamental parts of existence, which is control over our own health. You want us to outsource control over our health to you and the pharmaceutical companies? No.
00:55:30:02 - 00:55:40:16
Marty
No. And it's it's laughable. Like now sitting here thinking about Froot Loops. Froot Loops is like the perfect example because it's a literal, like cardboard ship with sugar in it.
00:55:41:03 - 00:55:42:06
Matthew
It's delicious, too.
00:55:42:06 - 00:55:44:19
Marty
It is. Well, that's the other thing. They literally like you.
00:55:44:19 - 00:55:49:04
Matthew
Talking about it, actually. That's the thing they said an addictive substance. I'm like, Man, I really could go for both Froot Loops. Right?
00:55:49:05 - 00:55:52:23
Marty
Why is it addictive substance? They literally manufacture the addictive nature.
00:55:52:23 - 00:55:54:10
Matthew
Of hyper palatable. Yeah. Yeah.
00:55:54:10 - 00:56:11:26
Marty
They have these scientists that that's the other thing you talk about the corruption of fiat incentives to go like why don't we have the Wright brothers these days? Like, why there so few like actual innovators in the physical world where we building great things? Why is all the architecture shit?
00:56:12:13 - 00:56:27:10
Matthew
I had an argument with my daughter about this last night. She's like, Things are better fast. Am I? No, no, no. That's this airplane was a thing in the seventies. Yeah, like we're our new things now are really just plus ones. We're adding on to existing technologies.
00:56:27:10 - 00:56:43:08
Marty
And it's breaking. I mean, yeah. And so the point is, like the Fiat, this corrupted everything. We're like the people who are really smart could do great things, like the incentives are such for the high paying jobs, or you're either quant on Wall Street or on the side inside your figuring out ways to make people were addicted to food.
00:56:43:23 - 00:57:07:20
Matthew
From Brenner, the Fiat money printer Photo of the money Fiat printer John Young can experience follow the money money printer. He was a great scientist who did lots of amazing research linking sugar to to heart disease, not meat. Yet he kind of died in relative, you know, not not real known. And so Keats's, a hero friend of the money printer, died wealthy.
00:57:07:20 - 00:57:24:01
Matthew
Yeah. This is the world we live in today. And that's why bitcoin is important. And every time you buy a little bit of bitcoin, you take a shot at the money printer and you make it a little more difficult and you make the illusion that they perpetuate the distortions that they continue. You make them a little more strung out.
00:57:24:22 - 00:57:47:27
Marty
Yeah. In another great example I wrote about it last week is Boeing. Speaking of airplanes and the fact that we haven't built we haven't surpassed the benchmark set the seventies in terms of speed and safety, like with all the Boeing air maxes that are going down, having the doors ripped out of and the engines break mid-flight, having the wheels fall off, people are like, all right, what the hell went on?
00:57:47:27 - 00:58:12:02
Marty
Well, they brought in a McKinsey consultant as their CEO in 2005. He ran the company for ten years, and when he came in, he told all the engineers, Hey, we've reached the pinnacle of where we're going to get to in terms of engineering new airplanes and engines. We're not going to focus on engineering anymore, like we're focused on stock price.
00:58:12:02 - 00:58:48:03
Marty
So if you look at we've as 20, 23 to 2018, they spent 80% of their profits embarking in stock buybacks to juice their stock price. And if you look at their stock price over that time, it outperformed the S&P by many multiples. And so, again, fiac incentives corrupting a company that's been around for over a century. Boeing. And they have over the last 20 years completely neglected their core competency, which is building reliable, safe, innovative airplanes, delivering the market.
00:58:48:17 - 00:59:09:22
Marty
And they focused on the Fiat game, which is like, hey, we just need to increase shareholder value by driving our stock prices up. So instead of reinvesting profits and actually designing and bringing a jets to market, they just bought back stock to take the lower the denominator of their share float so that the price will go up and they get rewarded.
00:59:10:07 - 00:59:36:08
Matthew
Even though you're saying this and your podcast is very well listen to you and other people know this, it's still going to work out to their advantage. I'm convinced it's it's they're going to keep the people at the top are going to keep making a lot of money. Dr. Faheem Stanford Despite being of being an intellectual, you know, halfwit, got appointed to the USDA Food Guidelines Board.
00:59:37:07 - 00:59:57:22
Matthew
So, I mean, she got a promotion for her stupidity and saying that on 60 Minutes and it's becoming more I had my wife's name on a montessori school teacher. She's going to get me saying this. Some kid was eating a whole bunch of sugar in class and somebody was like, you, you have to be careful you don't get diabetes.
00:59:58:08 - 01:00:20:00
Matthew
And another person in the school interrupted. I was like, Actually, no sugar. It is. No. They found out sugar does not cause diabetes anymore. It's part of this diet. But I mean, of course, sugar, it's it's glucose. What? I mean, they used to test diabetes back in, you know, ancient Greece by how bees were attracted to your urine.
01:00:20:25 - 01:00:43:16
Matthew
I mean yeah I want interesting visual to put into everybody's mind. But of course it's sugar. We all know it's sugar. But no, it's me. It's me. Everything is meat now because the temperatures meat, population meal, it's all everything will be blamed on meat. And we should eat like 16th century peasants which these are grains.
01:00:43:20 - 01:00:48:08
Marty
Yeah. It's well not only the grains and all, they want to eat the bugs too.
01:00:49:12 - 01:01:10:03
Matthew
Yeah. That's come in. But I feel like there's, it's been kind of publicized enough where there's enough pushback. It seems like they've slowed down. They were pushing it, but it's slowed it down a little bit. So I'm hoping that we keep mentioning the bugs because every time we do, I think it it that they don't want to move too quickly, too fast because what this is, is a slow boil.
01:01:10:07 - 01:01:25:14
Matthew
If they were to propose these kinds of things in 1972, we would have rejected them out of out of hand. But, you know, they keep us boiling. They kept raising the temperature up on us slowly. We don't notice how quickly things have actually changed.
01:01:26:16 - 01:01:39:16
Marty
And it's really, again, nefarious and fucked up. You think about it, it's like what is like is the sanctity of perpetuating the fiat monetary system worth all the collateral damage?
01:01:39:16 - 01:02:04:11
Matthew
Yes. It's the most powerful weapon that these individuals will ever have that the world has ever seen, weaponizing the entire productive labor of everybody to like. They just need to hold on to it. They just need to hold on to it. And that's why I love that you have this podcast, because every time you talk I mean, every every package I've listened to for a while, you really expose the intellect, your roots.
01:02:04:11 - 01:02:10:10
Matthew
You start pulling this shit out and every like one person at a time, right? It's all takes.
01:02:10:12 - 01:02:21:00
Marty
Yeah, well, it's fitting that we're sitting here having this conversation. I'm very happy, number one, that it's with you. And number two, that it's in person because this is see episode 500.
01:02:21:17 - 01:02:29:09
Matthew
Damn. I was telling assistant I'm like, balloons. Do we get these some like cheese puffs coming from this guy that she loves?
01:02:29:27 - 01:02:36:03
Marty
That was another one. We were addicted. They were Jacks. Jacks was the was the brand of cheese puffs that we liked growing up.
01:02:36:08 - 01:02:54:00
Matthew
I had Utz because I grew up in Pennsylvania. So I don't know if you know Bloomsburg. Yeah, Yeah. My dad was a professor at Boonsboro University and that's what we were in Chicago originally, kind of like parallel that. And then my, my parents got my dad got a job at the university, so we moved to Pennsylvania. So was a big deal there.
01:02:54:00 - 01:03:08:22
Marty
The other family has a very famous house on the on the coast of Jersey, and I have one sitting in the dunes. And you can go see a you can if you slow down in your car, you can see they have like a golden pretzels.
01:03:08:28 - 01:03:24:01
Matthew
Oh, that's cool. I had French fries for the first time in three years last night because they were fried and layered in tallow. And I ate a restaurant here. I'm going to say it wrong. Did I do that? Oh, yeah. Yeah. It was hard to get in and it was, like, expensive, but it was worth it.
01:03:24:14 - 01:03:46:03
Marty
That's that's one thing that gives me hope is that people are waking up in a bit like my wife is a total seed oil Nazi now, like she's reading every, every package that are ingredients, looking for seed oils, not buying it of seed oil. Those are included. We buy beef in bulk and it comes with tallow. So I'll cook things and tallow.
01:03:46:03 - 01:03:55:11
Marty
But other things like Zigi is another food truck chain. I guess you can say here in Austin that they do everything beef tallow.
01:03:55:20 - 01:03:56:19
Matthew
Ziggy, it's called.
01:03:56:19 - 01:03:57:00
Marty
Yes.
01:03:57:00 - 01:03:58:16
Matthew
Okay. The k.
01:03:58:16 - 01:04:08:13
Marty
Z, z I k I, okay. And the I was a pub key in New York for, for the having on Friday.
01:04:08:13 - 01:04:09:14
Matthew
Oh nice. How was that?
01:04:09:15 - 01:04:11:03
Marty
It was great. Incredible event.
01:04:11:03 - 01:04:13:21
Matthew
And so there's a big community in New York as well.
01:04:13:21 - 01:04:20:13
Marty
Yes there's there's a there's an outpost you can you can find of heretics.
01:04:20:21 - 01:04:21:23
Matthew
Heretics. Misfits.
01:04:21:23 - 01:04:30:08
Marty
Yes. And they moved all they're frying to be stellar. Nice. Actually just went live last week.
01:04:30:08 - 01:04:50:25
Matthew
So it's weird because we're going back in time because in 1998, McDonald's and Burger King tried to fries and beef tallow until the corporate funded studies came out telling you, oh, my gosh, no, you can't do that. We need corn, soy, all these seed oils. And they flooded the market with with corn through subsidies. And this is what we get.
01:04:50:25 - 01:04:58:21
Matthew
You go to Mexico, it's sugar and they're in their coke because the subsidies for sugar are not. They are here. It's different.
01:04:59:13 - 01:05:24:25
Marty
It's one of my favorite long lost clips is of Julia Child holding up the McDonald's French fry right after they transition away. I've seen this in two seed oil. She's like, I'll never eat it. Eat McDonald's fry again, Like they moved off of beef tallow. And so like Julia Child being included on that back to them was interesting to know there were people were in the know we're like, no, this is a bad idea yet still force on the market.
01:05:25:06 - 01:05:46:13
Matthew
I really believe that we can't it's hard to see. I got a great blurb from Tucker Carlson, who's a real inspiration to me on my book, and he was talking about in the blurb how the American diet has made it difficult to think clearly. And as a result, you can't really understand what they've done to the American. And I think about that a lot.
01:05:46:13 - 01:06:05:21
Matthew
It's like it really it has compromised us quite a bit where if you're in the fog, you stay in the fog. But if I can employ your audience and just try try it for a few days, just try getting off the sugar addiction in a carb addiction and just try eating some meat and you'll find that it's it's worth it.
01:06:05:21 - 01:06:11:19
Matthew
And I know it's it's expensive to get a ribeye, but it's more expensive to be laid up in a hospital.
01:06:11:26 - 01:06:12:04
Marty
Yeah.
01:06:12:15 - 01:06:20:10
Matthew
And to deal with a lot of those issues and get your insulin shots and, you know, have the lower time preference thinking and safe would.
01:06:20:10 - 01:06:32:00
Marty
Say it's crazy how it can work too. I think about my eczema used to be the bane of my existence. I would get really self-conscious about it because it would flare up. It'd be all over my arms.
01:06:32:00 - 01:06:34:23
Matthew
You think it's from the dye in the Gatorade or. I don't know. I don't know.
01:06:34:24 - 01:06:35:23
Marty
I think it was the sugar.
01:06:35:24 - 01:06:38:12
Matthew
It's like 40 ingredients, so it's hard to pick out one. Right?
01:06:38:23 - 01:06:53:29
Marty
But it's like at the same time, I like, cut out carbs as much as possible, too. And it went away within a couple of weeks. And it has been back for a decade like that is. I think it's a testament to the human body. Like we can fill it with a bunch of that shit for a while.
01:06:54:02 - 01:07:09:16
Matthew
You should feel blessed that you've had that happen to you too, in a sense. I know that sounds awful to say, but just because it was a tell like your body's a tool and you were doing something wrong and it shifted you to modify your behavior, it's like, you know, if you put your hand on a stove, you don't want to remove the sensation of burning.
01:07:10:01 - 01:07:12:06
Matthew
You want to make sure you feel that. So you move your fucking hand.
01:07:12:06 - 01:07:12:16
Marty
Yeah.
01:07:12:24 - 01:07:16:11
Matthew
Right. You moved your hand and now look at you. You feel much better. Yeah. I mean.
01:07:17:05 - 01:07:21:29
Marty
And it's something a nod to young kids to. And that's something like how old are.
01:07:21:29 - 01:07:22:12
Matthew
Your kids.
01:07:22:21 - 01:07:24:13
Marty
For? And almost to I.
01:07:24:15 - 01:07:36:13
Matthew
Mean, I have I have a 20 year old, a 17 year old, a nine year old and a 12 year old. Oh, all girls all go. I brought one of them with me to Austin and she she got she got orange bellied at the event.
01:07:36:21 - 01:07:46:09
Marty
It's. Did you find that you couldn't do the orange peeling? That's what I found. People close to my life, whenever I try the orange peel and they're like, Shut up. But then somebody else tells them, like, I think you were right.
01:07:46:25 - 01:08:09:03
Matthew
Yeah, that's it. Feels a little bit like that. I did make her listen to the book, the audiobook version of our food on the way up here, and she was very good about that. She pretended to listen and had interesting questions. Is that her generation? Is it? She's explained to me she thinks they're ready for this sort of message because they're becoming skeptical.
01:08:09:03 - 01:08:25:08
Matthew
These are children of COVID now, like they have a they have a they have a they have a a history that you and I can't really understand. Like years of childhood away from them. So I think they're beginning to be like, what the fuck? Yeah. At first they were scared. Now they're like a lot of my to fuck with that, you know?
01:08:25:08 - 01:08:26:02
Matthew
And they're angry.
01:08:26:13 - 01:08:45:02
Marty
As they should be. Yeah, I think when we soon our oldest, my oldest is born in February of 2020. We're lucky we were in New York. We were one of the last families that were actually able. I able to be there in the delivery room. We had our parents in the waiting room. I think a week later it was when they were like, Nobody can be in the hospital.
01:08:45:02 - 01:09:04:22
Marty
Wow, I messed up for my older son. For the first two years of his life, everybody was wearing a mask. He has a speech delay, and we're pretty confident that it was because of that. We literally in his formative years, wasn't seeing people move their lips and articulate, and so he had no reference point from which to develop his own speech.
01:09:04:22 - 01:09:06:28
Matthew
His he is it coming? Oh.
01:09:07:12 - 01:09:12:19
Marty
Yeah, it's coming back is much better. But what he was like to start to talk, it's like a.
01:09:12:25 - 01:09:32:19
Matthew
Weird social experiment because how many social cues people get from your face? Especially children are trying to grow up and understand and learn. And luckily we were already in Patagonia, Arizona at that time. I've never put a mask on. I refused part of it. I was like, I'm a dad. I want my kids to see me mask. Like, when does that say about their dad?
01:09:32:19 - 01:09:46:14
Matthew
And but I was also fortunate. I'm a writer like it would. I've been so brave if I had to go to a job where my family's livelihood depended on me. I like to think I would have been, but I don't know.
01:09:46:14 - 01:10:05:08
Marty
That's difficult. Yeah, I mean, that's part of the reason we came down here. Um, we were lucky we escaped to the confines of South Jersey in Cape May County. We thought we were going to be there for two weeks. We were there for 18 months. But where we were, it's a sleepy beach town in the off season.
01:10:05:08 - 01:10:06:00
Matthew
I know. Cape May.
01:10:06:00 - 01:10:07:19
Marty
Yeah. And most people did not.
01:10:08:01 - 01:10:09:28
Matthew
Live in in Brooklyn. Cape May was the vacation spot.
01:10:09:28 - 01:10:37:25
Marty
Yeah. Like we didn't mean to wear mask everywhere, but still we were on this island and everybody was mainly isolated. So we don't see many people for the first eight months. My son's life obviously towards summer 2021, I think everybody was like, All right, we're going to go to the beach. We'll be fine. But, you know, simple interactions of people wearing throughout that, even if it wasn't every day, I think it was enough to.
01:10:38:25 - 01:11:07:25
Matthew
You know, they they've they've conditioned so to when I wrote book, it occurred to me how long standing the attempt to get to the point where they could mandate masks and we would accept it because really know with fiat currency when they removed when Nixon decoupled the essentially took away our ability to control what we earn because unless you own the fiat money printer, you don't control your productivity.
01:11:08:06 - 01:11:24:16
Matthew
Saying you own your money is a slogan, it's a fucking slogan. It's not true like you don't because somebody else can make as much of it as they want. My bitcoin, I own nobody. I have my keys. Nobody can make more of my bitcoin. But then with food they buy telling us what we could eat and couldn't eat.
01:11:25:00 - 01:11:54:28
Matthew
They, they, they really extended their ability for control. And I really feel like the vaccine was the next step. Logically like now it's we don't have control over we don't have control of our productive labor. We don't have control over our health like we have to outsource. So we become dependent on real experts who are going to tell us how to eat, what value our money will have, and what drugs we need to be injected with, by which pharmaceutical companies, how often and when.
01:11:55:04 - 01:11:57:19
Matthew
That's where we are. Yeah, in 2024.
01:11:58:01 - 01:12:19:26
Marty
And you think about the clown like it is so insane. Once see it, you can't unsee it. And then you're like, How does nobody else see this? But like, just the the ploys that were used, particularly around the vaccine that compound a lot of we're talking about right now, like if you had to focus on what was the matter before atoms, it was.
01:12:20:04 - 01:12:22:16
Matthew
Oh, I knew I knew that. De Blasio.
01:12:22:16 - 01:12:36:16
Marty
De Blasio, Yeah. And de Blasio being like, if you go get your vaccine, we'll give you free shake Shack. So like, go get the go get the the experimental vaccine, and then we'll reward you with some C royale So fried food.
01:12:36:28 - 01:12:42:18
Matthew
It Mardi it's because they fucking hate you. That's the only explanation I could come up with. They lose in.
01:12:42:18 - 01:12:46:25
Marty
Hating the fries like a slob in the press conference. It's like literally looking working.
01:12:46:25 - 01:13:12:29
Matthew
In New York, too. He was a public advocate when I was there, and I can tell you personally, he's a complete piece of shit. He would show up late to everything. He just no respect. He was slovenly. He didn't take care of himself. And I cannot believe he got elected mayor. I mean, it's almost comical to me. It is like the least exceptional human beings get appointed to these positions of power because they have this special skill of acquiring power somehow.
01:13:12:29 - 01:13:14:04
Matthew
And it's amazing to me.
01:13:14:04 - 01:13:17:13
Marty
Well, you brought up Tucker. I mean, he was on Rogan over the weekend.
01:13:17:13 - 01:13:18:08
Matthew
I think it to hear that.
01:13:18:08 - 01:13:46:07
Marty
Well, that's what I didn't watch the whole thing yet. But I did see this one clip actually Parker sent me last night in which they were talking about Speaker of the House Mike Johnson, and the fact that he was marketed on the right as somebody would get in there and he'd like, fight for the, uh, the rights that he'd fight for the conservative movement and really push things along to fight back against the left.
01:13:46:08 - 01:14:06:18
Marty
Um Yeah, that's how he was marketed. These got in and obviously they just sign this bill sending more money to Ukraine. And it seems everybody's like, What the fuck? He was marketed as this guy who's going to fix things and he hasn't done anything. In fact, he's gone. The complete opposite direction is buddied up with the left. And Tucker made this point.
01:14:06:18 - 01:14:26:10
Marty
So, yes, it's what people in power, one is weak man in positions of influence. And so Mike Johnson is an example of a weak man that could be manipulated by interests behind him who have the actual power. And same thing with de Blasio, like a weak man. So, like to answer the question is like, how do these people get?
01:14:26:16 - 01:14:53:25
Marty
It's like they're identified as weak men who have a very loose moral compass who will blow with the wind when it is advantageous to them. And that's who puts in these positions of power. And so whether it's de Blasio or Mike Johnson, that's how we end up with these caricatures of the people who are supposed to be fighting for American citizens.
01:14:53:25 - 01:14:54:16
Marty
At the end of the day.
01:14:55:04 - 01:15:14:19
Matthew
That makes a lot of sense and I'd love you to read that book at some point. I mean, I find Tucker Carlson remarkably insightful and just like yourself, like he's going to be moving into he's he's I'm so happy he's freed himself from Fox News because I think the longform format fits him so much better because he's very, very thoughtful and it's just difficult.
01:15:14:19 - 01:15:31:26
Matthew
I've been on his show when he had his Fox News show and, you know, you have a little bit of time and but he's not that guy. He's never was that guy. He was always long. He should have always been this much more natural. And he'll be much more effective. Fox News should have never fucking fired that guy because now he's off the chain.
01:15:32:03 - 01:15:32:13
Marty
Yeah.
01:15:32:15 - 01:15:33:26
Matthew
And now we can talk to us directly.
01:15:33:28 - 01:15:53:13
Marty
And he's probably going to make more money in the long run too. I think that's. I mean, and you've seen it, whether it's Tucker, Meghan Kelly on the other side, Don Lemon, Chris Cuomo, we're seeing all these people came up and legacy media begin to defect to me, like, no, I can do this independently.
01:15:53:13 - 01:16:11:12
Matthew
And yeah, I find that whole whole thing fascinating, too. I wrote a book called about Matt Drudge. I don't know if you know who that is and just how he changed media. And I've a movie coming out to that effect. I wrote the screenplay for. It's my first venture into screenwriting. I'm excited about that. But the whole switch of media is all week long fascinated me.
01:16:11:12 - 01:16:29:28
Matthew
And it really began. I remember when Matt came out with his website in the early nineties because ahead of that there was a monopoly of four networks that if they and a few magazines and a newspaper that if they're gatekeepers of information. So they would tell us what what we needed to know but they would you know what they thought we needed to know.
01:16:30:15 - 01:16:59:26
Matthew
Matt Drudge broke that but then and now we're going off subject a little bit. But then media got consolidated again, like the Internet was the promise of freedom, the populist movement of information. And then it all got consolidate it again by Google, Apple, these tech companies, it's very interesting. But now you're seeing it break apart again with you and Tucker and Rogen and, these characters who get wide audiences by really just putting out heretical ideas, letting people discuss them is amazing, man.
01:17:00:04 - 01:17:01:11
Matthew
Well, congratulations, by the way.
01:17:01:16 - 01:17:02:10
Marty
Thank you. I mean.
01:17:02:13 - 01:17:04:11
Matthew
500 episodes is something to be proud of.
01:17:04:14 - 01:17:11:21
Marty
It's so and I stumbled into this. I remember when I was I studied economics and was just really into Bitcoin.
01:17:11:28 - 01:17:17:11
Matthew
And who's going to want to hear somebody talk about economics for a fucking hour and a half a day? That's ridiculous.
01:17:17:12 - 01:17:37:07
Marty
Well, that's the thing. And I mean, Rogan's always said this and, um part of the reason why the format of the show is the way it is, is like the long form discussion enables so much more exploration of topics that deserve more than 92nd speed hits.
01:17:37:10 - 01:17:51:14
Matthew
I was telling people last night in Austin about this, about how back then you could fake it. You didn't even have to know your information. You could it was so short, you could do like two and half minutes and just have a few slogans. You say, I mean, that was more effective anyways because you needed soundbites, right? You can't take it anymore.
01:17:51:28 - 01:18:00:10
Matthew
Like you're going to you're going to have somebody on for an hour and a half. They better fucking know what they're talking about. They'll be exposed and it'd be very obvious. And I love that about the new format.
01:18:00:14 - 01:18:08:20
Marty
Yeah. And then the other end is interviewing like you better, no questions asked. And you can just be like a pretty face in front of the camera.
01:18:09:03 - 01:18:09:19
Matthew
Yeah, it's.
01:18:09:19 - 01:18:10:22
Marty
Interesting, but you.
01:18:10:22 - 01:18:12:29
Matthew
Are a pretty face. I'm just going to throw that out there.
01:18:12:29 - 01:18:41:28
Marty
I'll take you with. You know, it is. It's exciting. It's also it's exhilarating. Feels like we're in this crazy inflection point where especially post COVID, many people are waking up and at the same time, the incumbent FIAT system is doubling, tripling down as they lose control. So that's the big question in my mind over the next five years particularly is how does this narrative battle evolve and who wins out ultimately?
01:18:41:28 - 01:18:43:05
Marty
Because there's a lot at stake.
01:18:43:14 - 01:19:17:04
Matthew
My my take on it is that people are generally misled by believing that this is a battle between the left and right. I would, yes, posit that this is a battle for self autonomy by individuals who are done with with being told how to live, how to breathe what to inject themselves with which flavored Cheetos to eat. It's a battle of ideas and it's about over control of not any specific group of people, but individuals across the country wanting to retain control of themselves again and to own their own lives.
01:19:18:03 - 01:19:42:14
Marty
And that's a very important thing to highlight. And I've mentioned this many times in the last few episodes, but Michael Goldstein's book, BLOCK Boom 2029 or excuse me, 2019 Presentation on Rhetoric and meme warfare has had a profound impression on my life. Now I view a lot of what's going on in the world.
01:19:42:23 - 01:19:44:06
Matthew
What do I find that is on.
01:19:44:09 - 01:19:49:25
Marty
It's on YouTube. Yeah. Search it. Michael Goldstein Big block, Boom 2019. The block.
01:19:49:25 - 01:19:52:23
Matthew
Point. Big, big block B Okay, I'm going to.
01:19:52:23 - 01:20:19:22
Marty
The art of Bitcoin rhetoric obviously focused on like the rhetoric Bitcoiners should be using to get across messages effectively, but really approaches it from first principles perspective on rhetoric generally. And one thing that the media and the incumbent power structure does very well is use the rhetorical trick of framing things a certain way where they box you into a frame and left for verse.
01:20:19:22 - 01:20:47:14
Marty
Right is the predominant frame that everybody is caught on to hook, line and sinker. And you're just put in this box, this rhetorical box where you're told this is where the discourse happens. This is the battle lines that exist in which you have to strategically move within is just not true. It just I think in it is like, do not let them put you in their frame.
01:20:47:14 - 01:20:56:05
Marty
You have to own the frame. So to that points like switching the frame, it's not left versus right. It's individual versus power structure that wants to take away your autonomy.
01:20:56:19 - 01:21:14:17
Matthew
Exactly. I think that's exactly you hit it. That's the core of it. It's individual. You want to take away our autonomy. It's not about me agreeing with you, Marty. It's about you agreeing that I have the right to do it. What the fuck I want? As long as I'm not hurting anybody, It varies. I wish my wish. My inner philosophies were more complicated, but it really boils down to that.
01:21:14:17 - 01:21:16:17
Matthew
Just leave me alone. Unless I'm not hurting anybody.
01:21:16:17 - 01:21:45:00
Marty
Well, yeah, and that's. I mean, that's almost the the paradox of it all, is it is actually more it's like when you get back to first principles, it's like very simple. Just let people do what they want to do as long as they're not hurting anybody else and they're in and interacting in consensual agreements with other individuals, they should be fine to do that.
01:21:45:04 - 01:22:09:26
Matthew
And what they've done to the food supply, what they've done by concealing the information, by manipulating the science, by weaponizing a fiat money printer, all in the name of distorting the effects and consequences of monetary inflation, I would argue, is the most consequential crime of the century, because what it does is it makes us dependent by compromising our health metabolically.
01:22:11:03 - 01:22:31:22
Matthew
It's not like 4% of the population has diabetes. It's like we're approaching half pre diet. I mean, it's in our younger kids, they're growing up. They're by most of them now. By the time of 14, most of them a significant number are already going to be dependent. They don't have their self autonomy. They're going to be dependent on the medical system.
01:22:31:22 - 01:22:37:08
Matthew
They're going to become part of it. And there's no good ending. There's no good ending to that. You sad.
01:22:37:17 - 01:22:51:10
Marty
The LTV of Generation Alpha and Gen Z for the pharmaceutical industry is probably the long term value as a customer of that industry is probably multiples of what it was in the seventies.
01:22:51:20 - 01:23:11:24
Matthew
You go through the paper I went through like some of the papers I got access to about with pharma and you know, the argument kept coming up was how this is these weight loss shots, which you were we were talking about earlier, are going to replace statins as the most profitable drug in the history of the world because you get a kid on it at 11.
01:23:12:28 - 01:23:19:16
Matthew
It's a lifelong drug. You can't go off of it and get the shot. Well, until the effects become too evident and they'll switch, It will.
01:23:19:16 - 01:23:25:25
Marty
The effects are like crazy. People are literally dying by choking on their own shit because it paralyzes your stomach. You can't eat.
01:23:26:12 - 01:23:46:20
Matthew
I mean, nature matters like nature and health are there's a synchronicity and there's there's no shot that's going to make you skinny. Don't staple your stomach. That's fucking weird. Like, stop it. Just stop eating shit. Like, stop eating it. It's amazing what happens when you just stop eating shit. It's like, I wish I could give a more complicated dietary advice to anybody, but just stop eating toxins.
01:23:46:28 - 01:24:07:11
Matthew
Yeah, like go back to the food. If they ate at 100 years ago, you're good, you know? But right now are like the amount of sugar we're consuming right now is over £150 a year. In the 1700s, the average person, eight £4. And I had somebody explain to me, well, you know, people evolve. No, you don't evolve like that.
01:24:07:17 - 01:24:19:08
Matthew
Evolution doesn't work that quickly. We've been here a long time. 300 years is a tiny drop in the water. We have not evolved, which is why viruses, metabolic compromised.
01:24:19:16 - 01:24:25:25
Marty
Yeah, no, it is crazy when you look at like B-roll footage from the seventies of.
01:24:26:04 - 01:24:29:06
Matthew
The line of people at Star Wars opening right there, all skinny.
01:24:29:19 - 01:24:57:15
Marty
Clear complexions and that and that's like one of the go to B-roll footage is like CNN and MSNBC is like the bottom half of fat people walking while they're talking about. Yeah, yeah. This epidemic. Yeah, it's it it's alarming. Just looking out like how many people just how fat they are. You talk about kings of medieval time. That was a sign of wealth.
01:24:57:15 - 01:25:07:04
Marty
Like they weren't even that fat. Yeah. And you go back to like the nineties. The movies of the nineties are the sitcoms and the caricature of a fat person different looks pretty healthy.
01:25:07:06 - 01:25:09:11
Matthew
So your city of Chicago right I am.
01:25:09:11 - 01:25:10:24
Marty
From Philly with the college and.
01:25:10:28 - 01:25:27:19
Matthew
I'm obsessed with the 1985 Chicago Bears was the last team that I was seven at the time and William the Refrigerator Perry was a parody for his size. He would be undersized today as a defensive lineman. He weighed a little over 300 right now. You wouldn't be able to make it in the league. It'd be too small.
01:25:27:23 - 01:25:35:25
Marty
Yeah. It's insane. Yeah. Do you think, uh, what's. What's the reception to the book been like so far? Have you?
01:25:36:03 - 01:26:01:29
Matthew
Okay. So shockingly good. I mean, I've been pretty astounded by I wrote this. It's a passion project. Um, I didn't expect to make any money on this book. I. I just felt it was important. I have four daughters. I wanted them to read it. You know, I went. I never have self published, so I went with Safe's publishing House, and I know that he has a big following, but it's a weird niche topic.
01:26:01:29 - 01:26:28:15
Matthew
Fear, food. Like why? And I also knew that I wouldn't be able to get the publicity I traditionally get from my more. You know, when I used to not be a heretical journalist, when I used to be considered a mainstream journalist, but it's being currently translated into different languages and Poland and Norway, and I couldn't have been more surprised is one of these books that, you know, have you published before and already I'm sorry, I have.
01:26:28:15 - 01:26:30:18
Marty
Not something I need to.
01:26:31:11 - 01:26:50:04
Matthew
Traditionally what happens is the book out and there's a huge like wave of sell sells and then it dies. This has been growing the opposite, where it seems to be picking up momentum, which is just really gratifying. I'm very, very, very appreciative and appreciative for having me on and letting me share the story.
01:26:50:11 - 01:27:13:00
Marty
Well, it's an important story, and I think that trend that you're seeing is a testament to something we've been touching on. It's like people are starving for this information, pun intended, because I think intuitively, whether people verbalize it or recognize it explicitly, if they know something's off.
01:27:13:07 - 01:27:38:04
Matthew
On social media now, like once, once every two days, maybe I'll get a message from somebody who's just like, this changed my life. And it's really gratifying me to hear this because I also just have to bring it back to if because his chapter saved, like changed my life, his chapter and Fiat standard on Fiat food and to be able to do an in-depth investigation and really spell it out, I have over 200 citations.
01:27:38:04 - 01:28:05:00
Matthew
I bring all the receipts on this one. The argument I know it sounds really far out there. That's why I meticulously go over every detail and I try to tell it in a narrative fast moving approach. But I mean, I, I couldn't be more proud of this book. It's actually of all the things I've written and I've, you know, I've written movies, I've had my life portrayed in a TV show.
01:28:05:28 - 01:28:18:18
Matthew
I've done a lot. Of course, you know, I've written a lot of books, hundreds of magazine and newspaper articles. I've done nothing in my life, aside from having my children and my family that I'm more proud of than this, then this work.
01:28:18:27 - 01:28:31:22
Marty
Yeah, that's awesome. And you do you, um. Do you have hope that we'll get back to I mean, we consider this good journalism. It seems like journalism is a dying to a certain extent.
01:28:31:24 - 01:28:46:04
Matthew
You got somebody like Tucker, he got you. This is journalism. Glenn Greenwald There's still some really great journalists out there. And I I'm I'm hopeful that journalism is going to be saved. But it's a lot of it's a lot of it's a turn off the TV, get.
01:28:46:04 - 01:28:51:19
Marty
A lot of native ads. Right? So it's really not general journalism in a lot of cases. It's.
01:28:51:24 - 01:28:52:28
Matthew
PR Yeah.
01:28:53:22 - 01:28:57:22
Marty
Yeah. Have you ever listened to the No Jana podcast with the.
01:28:57:24 - 01:29:03:19
Matthew
Yeah, I have. Um, look, I mean, I grew up born in 77, so Adam Curry's sort of a legend to me.
01:29:03:21 - 01:29:25:16
Marty
Yeah, that's the one. That's the one thing I love that they do is just take a news segment and just completely dismantle it and point out like, Oh, this is a native ad and like, somebody paid for this. Yeah, but they're literally paying to get stories that people take like, Oh, this is science. It's like, no, that was paid for.
01:29:25:16 - 01:29:48:23
Matthew
It's paid. There is a study I my, my I was showing my my daughter a study recently and it was about candy being healthy for you. And then it was a CBS News story that was reporting on the story and the head the lead was and I might get this wrong, but the lead was guess what's worse for your child's weight than not than eating candy and hyphen not eating candy.
01:29:49:25 - 01:30:10:10
Matthew
A new study, a shocking new study. And the study was sponsored by the dictionary, the confectionary organizations. And it's not a study. It's not science. Like, you can't do that, but you're inundated with these things so people get a pass on being confused about what to eat. But I'm I am I you don't even really need to buy my book.
01:30:10:10 - 01:30:27:14
Matthew
I hope you do. You understand it all, but just check on what not your grandmother bought your great great grandmother was eating. Yeah, because you're living off of her genetics, by the way, your great great grandkids. Genetics might not be as strong if you don't make a change. And we don't. We don't clean things up.
01:30:27:14 - 01:30:29:27
Marty
I may not even have great, great grandkids.
01:30:29:27 - 01:30:45:25
Matthew
So that's a scary thought, isn't it? You know, that would be Kellogg's dream to bring it all back to John Harvey. Right. And to just a population mom, just kill it all, just and end it all and end the sex drive, Then we'll all be pure and we'll all go to heaven in the same boat. Yeah.
01:30:47:08 - 01:30:57:10
Marty
This is insane. This is how these people think. It's I mean, you look at birth rates around the world, people like what's going on here. Maybe it's the food, maybe It's the food.
01:30:57:24 - 01:31:11:10
Matthew
Yeah. I mean, we're eating more grains are not eating as much of me. I mean, that's definitely a huge part of it. It's it's fertility rates among men and women are shockingly small. And in Italy, I know they're paying people to try to have kids and are trying to bring it on.
01:31:11:10 - 01:31:16:20
Marty
But similarly hungry. I think if you have four kids, you don't pay any income tax.
01:31:17:11 - 01:31:21:14
Matthew
Yeah, this move that I have for kids to well, they're I pay a lot in taxes and it.
01:31:21:14 - 01:31:45:05
Marty
All feeds into each other. It's like, oh yeah, the food is fucking us from a fertility and then the money is fucking. Many people are delaying family formation because they don't think they can afford it. And then by the time they can't afford it, particularly for women, they're in their mid thirties and for a lot of them it's too late to have as many kids as they want to.
01:31:45:21 - 01:31:50:13
Marty
Some some of them do have any kids at all, which is really fucked up to think about.
01:31:50:26 - 01:31:53:05
Matthew
By Bitcoin and the distortion.
01:31:54:10 - 01:31:58:29
Marty
Eat me in by fiat food. Is this on Amazon too? Or just to save us?
01:31:58:29 - 01:32:00:04
Matthew
Amazon too. Thank you.
01:32:00:13 - 01:32:14:03
Marty
Um the safe house dot com. Uh, used to go to the FTC. You got $5 off. This is um in the nick bite on Amazon as well. Matthew thank you so much for writing this. Thank for joining us. I'm so happy we could do this and.
01:32:14:07 - 01:32:15:18
Matthew
Really appreciate meeting you too.
01:32:16:09 - 01:32:20:21
Marty
This was a great 500th episode, the FTC 500. Very happy with this one.
01:32:20:29 - 01:32:21:14
Matthew
Thank you.
01:32:22:15 - 01:32:23:19
Marty
Peace of love for you.
