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The Bitcoin Treasury & Exit Playbook for Private Business Owners

The Bitcoin Treasury & Exit Playbook for Private Business Owners

The Bitcoin Treasury & Exit Playbook for Private Business Owners

TFTC × Capital B Advisory

The Bitcoin Treasury & Exit Playbook for Private Business Owners

The only playbook backed by real portfolio data and a decade of deal experience. Built for business owners generating $2M to $100M+ EBITDA.

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Why This Matters Now

📈

Cash Is Losing Value

Your $10M cash reserve lost $1M+ in real purchasing power last year. Every year you hold 100% cash, the erosion compounds.

🎯

Strategic Exit Window

Fiat buyers are paying 6-8x EBITDA in a depreciating currency. Your exit proceeds buy more bitcoin today than they will tomorrow.

💰

$84T Wealth Transfer

$84 trillion generational wealth transfer is happening now. Position accordingly.

Portfolio Proof

Several Ten31 companies that allocated to BTC early extended runway materially and avoided near-term dilution.

FROM THE PLAYBOOK

A private business owner holding $20M | 288 BTC in cash lost over $2M | 28.8 BTC in real purchasing power last year alone. That is not a rounding error. That is a silent tax on inaction, and it compounds every year you delay.

Meanwhile, a 5% bitcoin allocation on that same treasury, rebalanced quarterly, would have outperformed the cash position by 340% over the last five years, even accounting for drawdowns.

What's Inside

Four sections covering everything from the strategic case to tactical execution.

Part 1: The Case for a Bitcoin Treasury

Why your cash reserves are silently losing value and the math behind bitcoin as a treasury asset.

Part 2: The Tactical Playbook

Allocation frameworks, custody solutions, accounting practices, and governance structures.

Part 3: The Exit Equation

What your business is really worth in bitcoin terms and the Fourth Lever of equity value most owners miss.

Part 4: Resources & Next Steps

Case studies, implementation checklists, and what to look for when evaluating vendors.

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What's Next?

This Saturday, Marty and Scott are recording a companion podcast episode walking through the playbook in detail. Subscribe to make sure you don't miss it.

Run the Math on Your Business

Plug in your EBITDA, tax rate, and a bitcoin growth assumption. See what the numbers say.

Business vs Bitcoin Calculator

Compare exit scenarios against bitcoin allocation strategies with your actual numbers.

Try the Calculator

About the Authors

Marty Bent

Founder, TFTC. Managing Partner, Ten31. an audience of hundreds of thousands. 1,000+ interviews. Built bitcoin's premier media platform reaching founders, investors, and operators worldwide.

Scott Marmoll

Founder, Capital B Advisory. 10 years investment banking, M&A, and private equity dealmaking. $2B+ in closed transactions. Bitcoiner since 2017.

Ready to Future-Proof Your Business?

Get the playbook that shows you how to protect purchasing power, think clearly about treasury strategy, and evaluate your exit in bitcoin terms.

Get the Playbook
FINRA/SIPC Disclaimer: Securities offered through Finalis Securities LLC, Member FINRA/SIPC. Capital B Advisory and Finalis Securities LLC are separate entities.
Educational Disclaimer: This material is for informational and educational purposes only and is not intended as investment advice, nor is it a recommendation to buy, sell, or hold any security or investment strategy. Past performance is not indicative of future results.
Bitcoin Risk: Bitcoin and cryptocurrency investments are highly volatile and speculative. The value can fluctuate significantly and you may lose your entire investment.
Privacy: By submitting your email, you agree to receive educational content from TFTC and Capital B Advisory. You can unsubscribe from either independently at any time.

© 2026 TFTC & Capital B Advisory. All rights reserved.

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