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The Bitcoin Treasury & Exit Playbook for Private Business Owners
The only playbook backed by real portfolio data and a decade of deal experience. Built for business owners generating $2M to $100M+ EBITDA.
Get The PlaybookWhy This Matters Now
Cash Is Losing Value
Your $10M cash reserve lost $1M+ in real purchasing power last year. Every year you hold 100% cash, the erosion compounds.
Strategic Exit Window
Fiat buyers are paying 6-8x EBITDA in a depreciating currency. Your exit proceeds buy more bitcoin today than they will tomorrow.
$84T Wealth Transfer
$84 trillion generational wealth transfer is happening now. Position accordingly.
Portfolio Proof
Several Ten31 companies that allocated to BTC early extended runway materially and avoided near-term dilution.
A private business owner holding $20M | 288 BTC in cash lost over $2M | 28.8 BTC in real purchasing power last year alone. That is not a rounding error. That is a silent tax on inaction, and it compounds every year you delay.
Meanwhile, a 5% bitcoin allocation on that same treasury, rebalanced quarterly, would have outperformed the cash position by 340% over the last five years, even accounting for drawdowns.
What's Inside
Four sections covering everything from the strategic case to tactical execution.
Part 1: The Case for a Bitcoin Treasury
Why your cash reserves are silently losing value and the math behind bitcoin as a treasury asset.
Part 2: The Tactical Playbook
Allocation frameworks, custody solutions, accounting practices, and governance structures.
Part 3: The Exit Equation
What your business is really worth in bitcoin terms and the Fourth Lever of equity value most owners miss.
Part 4: Resources & Next Steps
Case studies, implementation checklists, and what to look for when evaluating vendors.
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⬇ Download the Playbook (PDF)What's Next?
This Saturday, Marty and Scott are recording a companion podcast episode walking through the playbook in detail. Subscribe to make sure you don't miss it.
Run the Math on Your Business
Plug in your EBITDA, tax rate, and a bitcoin growth assumption. See what the numbers say.
Business vs Bitcoin Calculator
Compare exit scenarios against bitcoin allocation strategies with your actual numbers.
Try the CalculatorAbout the Authors
Founder, TFTC. Managing Partner, Ten31. an audience of hundreds of thousands. 1,000+ interviews. Built bitcoin's premier media platform reaching founders, investors, and operators worldwide.
Founder, Capital B Advisory. 10 years investment banking, M&A, and private equity dealmaking. $2B+ in closed transactions. Bitcoiner since 2017.
Ready to Future-Proof Your Business?
Get the playbook that shows you how to protect purchasing power, think clearly about treasury strategy, and evaluate your exit in bitcoin terms.
Get the Playbook